All Website in One Week sites are built using Squarespace, one of the leading web-building tools on earth. If you’re wondering why we chose this one – and why not, for instance, the famous WordPress – allow us to explain why.
There are plenty of website builders out there, which means small business owners often don’t know which way to turn. But don’t worry; our team has put in the hours of in-depth research and website builder comparison and testing for you and we’re confident that Squarespace comes out on top. And clearly many others agree, as 3.5 million people on Squarespace’s 14-day trial are ready to punch in their card details and pay when it ends. Here’s why:
The tools and features are endless
Building your website on Squarespace is a bit like shopping at Bunnings; you’ll go in looking for a few crucial tools and end up finding features you never knew you needed until you found them.
It’s designed to be a one-stop shop platform to create and manage a polished website you’re proud of. Our favourite features include:
Email campaigns: You may already have Mailchimp or another email manager, and that’s awesome. If you don’t, you may like to know that Squarespace has its own version. It’s a great alternative if you haven’t yet chosen an email marketing tool for your business. You can select it in the ‘integrations’ question in Module Four.
Built-in analytics: Here is where you can track your website’s performance and see information on the number of site visitors, page views, and where people have been referred from.
SEO functions: SEO tools help your website appear on the first page on Google and other search engines. You can play with page titles, descriptions, and even optimise your images so they’re more Google-friendly.
Ecommerce tools: If you decide later you want to sell services or products online, it’s easy to upgrade to an eCommerce store. The Squarespace option has the works including abandoned cart recovery, discount codes, gift cards and a range of payment options.
External integration: Squarespace is super compatible with many popular external apps and online tools such as all of the Google tools and many others.
Squarespace is easy to use
You don’t need to know the first thing about code in order to make changes to your Squarespace website, which is what so many people love about it. In particular, it has a nifty drag-and-drop editor that feels intuitive even if you aren’t comfortable with using new technology.
This lets you change your site efficiently and build new pages more rapidly than most builders.
If you’re still hesitant about how anything works, Squarespace has devoted a lot of energy into being a reputable platform for on-hand customer support, and you’ll have access to 24/7 email support and weekly live chats.
Visual appeal
Did you know that 32% of marketers say that visual images are the most important form of content for their business?
This is due to the fact that visuals capture audience attention (a limited resource) far more easily than text on screens. Squarespace is renowned for its ability to create websites with that visual ‘wow factor’. Due to their huge range of themes and templates, Squsrespace websites don’t have that “cookie cutter” look and they’re also specifically optimised for desktops, tablets, and mobile devices.
We know that marketing trends will continue to emphasise even more visually engaging and interactive content to hook users in, so a visual-design focused website builder is a forward thinking choice.
Value for money
Of all the builders we’ve used, Squarespace’s value for money is unmatched. The wide range of templates and tools we’ve mentioned that are integrated into the platform means that you’ll have access to features that are rarely included in most website builders. Even the hosting is included!
It’s also easier to MAKE money long-term with Squarespace. This is because the builder offers top tier marketing features which have been designed to boost business growth, such as email and social media support.
You’ll get the best security
WordPress is a popular competitor that has been around for a long time, but Squarespace offers better data protection for clients and stakeholders.
As Squarespace offers unlimited storage on every plan, you can sleep soundly knowing that you can upload your entire media library to the same trustworthy platform without worrying about a bandwidth or storage limit. Phew!
And there you have it. With top-notch designs and features, Squarespace is the ideal website builder for growing businesses. We know you’ll cruise through customisation as you take your online presence to the next level.
Photo by Christina @ wocintechchat.com on Unsplash
Sources:
Forbes: An ideal all-round website builder:
https://www.forbes.com/advisor/business/software/squarespace-review/
Website Builder Expert: Squarespace reviews:
https://www.websitebuilderexpert.com/website-builders/squarespace-review/
Neil Patel Blog: Squarespace review:
https://neilpatel.com/blog/squarespace-review/
tech.Co: Squarespace for Ecommerce:
https://tech.co/website-builders/squarespace-ecommerce-review
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