Are you on the hunt for simple, actionable small business marketing tips which will make a real difference to your business, without requiring endless hours at the laptop or a degree in IT?
Maybe you have some digital assets – a website, an Instagram account, a Facebook page. But how can you know if you’re doing it right? And could you be doing it better?
At Digital Native, we believe in empowering small business owners to handle or oversee their own marketing needs – but we also strongly preach that there is no ‘one-size-fits-all.’ All businesses have different needs, determined by who your potential customers are, and where they’re likely to find you.
The bare minimum that you need is a professional website that clearly explains your business and how to contact you, and is correctly optimised for search engine results. This creates a chance for people to find you and for your business to grow passively while you get on with everything else you need to do.
Some businesses get by with just a social media presence, but to most consumers, this indicates impermanence and a lack of crucial size and stability, so we don’t recommend it.
Once you have the website sorted, the next step is making sure your social media channels are set up and managed correctly (see our Social Media for Small Business blog HERE).
Social media can be huge game-changers in terms of visibility for some businesses, but we always advise our clients not to create a Facebook page, Twitter account or Instagram account just for the sake of it. If the people you want to speak to don’t use that platform enough, it can be a huge drain on a small business’s resources, for no return on the investment. Be strategic, and prioritise the channels you get engagement from.
The good news is that there are also heaps of free (and cheap) tools that can help make your digital marketing look more professional. Pixlr, Canva, Hootsuite and Plannerly are just a few we recommend (add links to each).
For more small business marketing tips, subscribe HERE to our blog (if you haven’t already!) or reach out for a customised quote on managing your digital assets.
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